THE HARMONIST MOON GLORY OFFICIAL BRAND STATEMENT Moon Glory celebrates the poetry of the moon, a force that shapes every movement, pattern, and rhythm on Earth. The fragrance is rooted in the intoxicating scent of flowers at dusk. The delicacy of Hawaiian Jasmine, Queen of the Night, and Passionflower is paired with the sweetness of…
HELLENIST PARIS LE CHANT D’ACHILLE OFFICIAL BRAND STATEMENT A radiant fragrance, full of light and nostalgia… “le chant d’Achille” blends the comforting softness of musks with the floral brilliance of orange blossom. Warmed by the solar sweetness of immortelle, its trail caresses the skin like an indelible memory imbued with strength and delicacy. Neroli Lemon…
VILHELM PARFUMERIE FLEUR BURLESQUE OFFICIAL BRAND STATEMENT Tantalizingly alive in the spotlight of the Moulin Rouge, enchantingly aglow in Maxim’s soft candlelight, she is the exquisite and un inching feminine spirit of the Belle Époque. Her sillage? An unmistakable hint of gardenia and jasmine, sandalwood and amber. Gardeina Jasmine Sandalwood Amber 12 hours on skin…
REGALIEN SPADE OF VETIVER OFFICIAL BRAND STATEMENT A new type of opulent floral and fruity melody, expressed through a concerto of white flowers. « In order to modernize tuberose and its somewhat outdated facet, I mixed it together with other flowers that have creamy notes as well. I created a bouquet with osmanthus blossoms, which…
ONE DAY TAIPEI ETHOS OF CITIES *affiliate post OFFICIAL BRAND STATEMENT ONE DAY Taipei: Ground soy, steamed glutinous rice and taro; Scent and nuance of beans, grains and roots. Soybeans strained and boiled into milk, the aroma of steamed rice and taro rising in the air. Flour and dough kneaded into taro balls, rolled hearty…
RUBINI PROFUMI ODENATURAE OFFICIAL BRAND STATEMENT Odenaturae , with its luminous and green character, represents an olfactory experience that evokes peace and harmony, a journey through pristine forests and rolling hills, wild fruit scents, and fields of chamomile swaying in the wind. Inspired by the bucolic writings of the Latin poet Virgil. Odenaturae is a…
FREE PUBLICITY: THE NEW MARKETING REALITY? In today’s digital age, fragrance companies are increasingly relying on influencers to market their products—all hail free publicity. You might know the term barter, meaning that the product is exchanged for a certain service. Post, reel, review, publications etc. This strategy has reshaped traditional advertising and created a symbiotic…
INFLUENCER MARKETING AND CURRENT BIAS ISSUE Who are influencers? People who share valued information with their audience free of charge, or people who solemnly exist in digital space with one main goal: turning their reach into cash, while serving us bias in the process. Yes, these are two extremes, we are on a black and…
INVESTING: THOMAS DE MONACO As a longtime fan of Thomas De Monaco’s fragrances, I’ve followed the brand from its very first release, watching it grow from a whisper in the niche perfume world to a name that instantly grabs perfume lovers hearts with its creations. The magic of Thomas De Monaco scents lies in their…
ATHENA FRAGRANCES SMOKEY PLUM OFFICIAL BRAND STATEMENT Juicy and very smoky plums settling into a cinnamon plum. boozy and dry incensy and spiritual, subtly oudy. saffron cinnamon immortelle cognac plum cypress amberwood vanilla agarwood smoke 8+ hours on skin About a day on clothes Projection is strong MY THOUGHTS Once in a while I stumble…