JEAN PAUL GAULTIER SCANDAL GOLD EDP OFFICIAL BRAND STATEMENT Scandal Gold : the limited edition fragrance in gold. An intensely oriental eau de parfum. Oriental and Leather Chypre. Scandal the world over. Intoxicating, intense, daring. This Jean Paul Gaultier eau de parfum delivers an oriental and leather chypre trail embodying pure and wonderfully free femininity…
FREE PUBLICITY: THE NEW MARKETING REALITY? In today’s digital age, fragrance companies are increasingly relying on influencers to market their products—all hail free publicity. You might know the term barter, meaning that the product is exchanged for a certain service. Post, reel, review, publications etc. This strategy has reshaped traditional advertising and created a symbiotic…
INFLUENCER MARKETING AND CURRENT BIAS ISSUE Who are influencers? People who share valued information with their audience free of charge, or people who solemnly exist in digital space with one main goal: turning their reach into cash, while serving us bias in the process. Yes, these are two extremes, we are on a black and…
MARC JACOBS PERFECT EAU DE TOILETTE *AFFILIATE POST OFFICIAL BRAND STATEMENT Introducing Marc Jacobs Perfect eau de toilette, the new fragrance from Marc Jacobs. A companion to Perfect eau de parfum and Perfect Intense, the luminous floral scent celebrates the power of being true to yourself. Like the original fragrance that launched globally in july…
GUERLAIN SHALIMAR MILLESIME TONKA OFFICIAL BRAND STATEMENT GUERLAIN Shalimar Millesime Tonka official press release is not yet released Bitter Almond Bergamot Iris Rose Jasmine Sambac Tonka Bean Vanilla 7-9 hours on skin Lasts full day on clothes Projection is moderate to strong MY THOUGHTS Not your average tonka, not your average Shalimar either… So…
YSL LIBRE LE PARFUM OFFICIAL BRAND STATEMENT LIBRE, the new Le Parfum by Yves Saint Laurent. The fragrance of a confident, unapologetic & charismatic woman living her freedom as the ultimate luxury. She is ignited by the urge to live everything with excess, to feel everything amplified and to live libre, now… Because freedom doesn’t…