FREE PUBLICITY: THE NEW MARKETING REALITY? In today’s digital age, fragrance companies are increasingly relying on influencers to market their products—all hail free publicity. You might know the term barter, meaning that the product is exchanged for a certain service. Post, reel, review, publications etc. This strategy has reshaped traditional advertising and created a symbiotic…
INFLUENCER MARKETING AND CURRENT BIAS ISSUE Who are influencers? People who share valued information with their audience free of charge, or people who solemnly exist in digital space with one main goal: turning their reach into cash, while serving us bias in the process. Yes, these are two extremes, we are on a black and…
INVESTING: THOMAS DE MONACO As a longtime fan of Thomas De Monaco’s fragrances, I’ve followed the brand from its very first release, watching it grow from a whisper in the niche perfume world to a name that instantly grabs perfume lovers hearts with its creations. The magic of Thomas De Monaco scents lies in their…