ROBERTO GRECO RAUQUE
OFFICIAL BRAND STATEMENT
Rauque – the French word for “hoarse” – because like a somnolent voice, I answered with foggy scenes the silences of a daily life that prohibitions let out of breath. January 2021, in my Parisian flat the time was numb, the days uncertain to the point of losing touch with our senses and with the others because they meant danger; in that enclosure I brought spontaneity into play to create a diversion and belie my thoughts. From this introspection – sometimes feverish, sometimes exhilarating, “Rauque” was born: a series of photographs blending suspended compositions and captured portraits. After all, freedom is not asked for, it is searched for and seized like an antidote.
With a glass plate device that dissolves the contours of my subjects, I wanted to engage in a dialogue with absence and presence, indoor and outdoor. The obliteration of the object which, through the viewer’s imagination, takes shape, stimulating peripheral awareness. A struggle then begins between the image and its disappearance.
The image is a flat envelope, not enough for me to fully translate the essence of my allegories. So, since 2014, I’ve been incorporating an olfactory dimension into my photographic series. This allows the viewer to access sensory perceptions additional to those of sight. Thus, “Rauque – L’Objet parfumant” – “the perfuming object” – created in close collaboration with perfumer Christopher Sheldrake, comes to dress, or be dressed by, the photographic series.
“Rauque – L’Objet parfumant” was born from my encounter with perfumer Christopher Sheldrake. We have elaborated the olfactive creation as I was working on my visual creation. Not forbidding ourselves anything, we wanted to be driven by artistic baldness, and if our alphabet was made up of words and images, it sometimes included music and taste as well. « I would like the smell of a body about to implode! » this is how our olfactory exchange started. The waxy basement of a mushroom farm, a doughy Alep soap, a sticky piece of leather left in the back of a stable, the muzzle of a cow, an old box of Japanese incense smelling of ancient and dust, flowers marked by the patina of time or forgotten fruits with carnal accents, we censored nothing to best convey the idea of a feverish body surrounded by sleepy lives. Odd ideas and risky materials abound, but Christopher’s mastery was the safeguard, nothing was to fear, everything would be enhanced.
– Roberto Greco –
- Sweet acacia absolute
- Blackcurrant bud
- Violet leaf
- Osmanthus
- Narcissus
- Myrrh
- Mushrooms
- Leather
- Ambrarome
- Pine tar
- 12 + hours on skin
- Days on clothes
- Projection is strong
MY THOUGHTS
RAUQUE is an absolute olfactory abyss. One can easily get lost in this scent, trying to deconstruct it back into notes. Almost impossible, that is how smooth the blending is. There is obvious use of popular synthetics hidden in its skeleton, but the way it presents itself to you in its sillage is essentially a blend of hoarse yellow flowers, leather and luscious vintage soap.
Being a huge inspiration for me when it comes to the product photography, Roberto’s portfolio is beyond extensive and showcases artistic and fragrance loving side. It has been fantastic to see him teaming up with fragworld legend, Christopher Sheldrake, and believe me when I say that RAUQUE speaks volumes.
Unconventional ideas and daring ingredients aside, Christopher’s decades long expertise stands out. To my nose there are very distinct elements in RAUQUE fragrance that reference to Guerlain’s Fol Arôme and Dior’s Fahrenheit. It is interesting to experience how every element in the composition is shapeshifting. Upon smelling upclose I have tons of labdanum on my skin, but from afar I am bathed in sillage of pale yellow floral soapy bubble that gets cut with sharp violet. The fragrance feels cold and warm at the same time, which is quite the first experience like that for me. It’s a wild ride and if you are into distinguishing particular materials, this is a great puzzle for your nose.
AVAILABILITY
Roberto Greco RAUQUE is available for purchase on the JOVOY in 80 ml size.